Distribution Platform and Infrastructure
Our sales and distribution platform is spread strategically across different parts within our territories and we continue to strengthen our distribution platform in semi-urban and rural areas. Our expansive distribution platform enables us to reach a wide range of consumer segments and ensure effective market penetration. In addition, we have over the years significantly expanded our distribution platform and infrastructure.
We place significant importance on quality control. Our comprehensive quality standards cover the entire value chain, from the production of the finished product, up to and including the point where the product ultimately reaches the consumer. Examples of this approach include maintaining the temperature throughout the cold chain or ensuring timely delivery of products in the case of morning distribution. We believe that the quality of the products manufactured by us is critical to our success and thus, we are committed to maintaining quality standards.
The following is our distribution platform spread across our territories:
We have also ensured that our distribution platform has kept abreast with the latest technologies. For example we recently adopted a sales force technology, which enables us to:
- (i) Geo tag retail outlets, which in turn enables us to map and track channel penetration and availability;
- (ii) Automate order taking through smart phone based mobile applications;
- (iii) Run sales analytics and track primary sales on a real-time basis; and
- (iv) Track secondary sales on a “T+1” basis.
Our packaged food is distributed across the states of Bihar, Jharkhand, Orissa and West Bengal, and states in North East India including Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura.
Recently, we have also commenced distribution of some of our packaged food products in the states of Andhra Pradesh, Punjab, Rajasthan and Uttar Pradesh, the union territory of Jammu and Kashmir as well as the National Capital Region.
Our “Keventer” branded bananas are distributed and sold in the states of Bihar, Jharkhand, Sikkim and West Bengal.