"Strong track record of introducing new products and innovation supported by successful placement through established distribution platform"
We believe that research and development is critical in maintaining our competitive edge. In order to keep pace with the technological developments in the FMCG industry and to continually enhance our competitive advantages, we place significant emphasis on research and development. Since our incorporation, we have focused our research and development efforts to improve various aspects of our product development and supply chain such as offering new products to address the evolving consumer preferences, ensuring product safety and efforts to improve profitability.
Our new product development process involves market sizing and opportunity analysis, and specific product, price and SKU identification. Once a product is developed by our R&D team, we undertake quality and stability testing, and obtain consumer feedback. This is followed by a distribution and marketing plan for launch. We believe that our robust distribution platform enables us to receive effective feedback on the ever-changing consumer preferences, which gives us the direction for customising our product and our distribution and marketing strategies. With the implementation of sales force technology, we also receive real time feedback on the sales of our new products.
We are supported by an in-house R&D team. We have also jointly worked with Tetra Pak to develop proprietary products.
A catalogue of our recently launched products in given below: