This belief inspired a plantation drive organised by Keventer Agro Limited – Dairy Division as part of its Corporate Social Responsibility initiatives. The programme was held on 24 July 2026, on the auspicious occasion of Ulta Rath Yatra, in association with Gacher Kotha, a reputed environmental NGO.

A Shared Step Towards a Greener Environment

The plantation activity was carried out in and around the factory premises, including both sides of the approach road connecting the Barrackpore–Barasat Link Road to the factory.

Around 60 participants, including departmental heads, came together for the initiative. Employees worked with the soil, planted saplings and contributed directly to creating greener surroundings around their workplace.

Their participation made the programme more than a one-day activity. It reflected a shared understanding that protecting the environment is not the responsibility of one department or organisation alone. It requires people to participate, contribute and take ownership together.

Approximately 70 Saplings Planted

Approximately 70 saplings of different species were planted during the drive. These included valuable and rare varieties such as Red Sandalwood and Agarwood.

Each sapling has the potential to support the environment in different ways. As the trees grow, they can help increase green cover, improve air quality, provide natural shade and create shelter for birds, insects and other forms of local wildlife.

Planting a variety of species can also support biodiversity and help maintain the ecological balance of the surrounding area.

The benefits may not appear immediately. Trees need time to take root and become part of the landscape. However, that is what makes plantation initiatives so meaningful. They are investments in the future.

Turning Environmental Awareness into Action

Environmental challenges can often feel too large to address. But meaningful change usually begins with practical steps that people can take together.

A plantation drive turns the idea of sustainability into visible action. It gives participants an opportunity to connect with nature directly rather than viewing environmental responsibility only as a corporate message.

Preparing the soil, placing a sapling in the ground and caring for it creates a personal sense of responsibility. It reminds us that protecting the environment begins with the choices and actions we take today.

At the same time, planting is only the beginning. Young saplings need continued care and protection to grow into healthy trees. Long-term environmental impact comes from maintaining the same commitment after the event is over.

Planting Today for a Better Tomorrow

At Keventer Agro Limited – Dairy Division , protecting the environment is closely connected with building a healthier and more sustainable society.

The plantation drive reflects this commitment through a simple yet meaningful initiative that brought people together for a shared purpose. Every sapling planted is a step towards cleaner air, greater biodiversity and greener surroundings for present and future generations.

Environmental change does not always begin with a large or complex action. Sometimes, it begins with people coming together, preparing the soil and giving a young tree the opportunity to grow.

Through initiatives like this, Keventer continues to encourage employees and communities to become active participants in creating a cleaner, greener and more sustainable future.

Plant a Tree Today. Protect Tomorrow.

The post Growing a Greener Tomorrow: Inside Keventer’s Plantation Drive appeared first on Keventer Agro Limited.

It goes into tea, coffee, breakfast bowls, desserts, smoothies, children’s meals and late-night glasses before bed. But not all milk is the same. The type of milk you choose can depend on how you use it, how much fat you prefer, how long you want to store it, and what your daily routine looks like.

Regular milk is usually chosen for everyday use. It fits easily into tea, coffee, cereals, porridge and cooking. For most homes, this is the milk that quietly does all the work.

Keventer Metro Toned Milk comes with 3.3% fat, making it a balanced option for regular family use. It still gives a smooth and familiar milk taste, while working well in tea, coffee, breakfast bowls, milkshakes, sweets and everyday cooking.

Double toned milk is lighter. Keventer UHT Double Toned Milk comes with 1.5% fat, making it useful for people who prefer a lower-fat daily milk option. It works well for tea, coffee, cereal, smoothies, cooking and direct consumption, especially when you want something lighter for everyday use.

Standardised milk usually offers a richer feel than toned milk. Keventer UHT Standardised Milk comes with 4.5% fat, giving it a thicker and creamier taste. It is useful when you want more body in the milk, especially for milk-based drinks, desserts, sweets or recipes where creaminess matters.

Full cream milk is the richest option in this range. Keventer Metro Full Cream Milk comes with 6% fat, giving it a thicker, creamier and more indulgent texture. It works well for rich tea, coffee, homemade sweets, festive recipes, milkshakes, desserts and dishes where you want the milk to add more depth.

Then there is UHT milk.

UHT milk is processed at high temperature and packed for longer shelf life. This makes it very convenient for modern homes, travel, office pantries, hostels and busy routines. It does not need the same level of daily planning as regular fresh milk, which is why many people keep it as a dependable backup.

Each type of milk has its own role.

Some are lighter for daily drinking. Some are richer for recipes and desserts. Some are useful when storage and convenience matter more. The important thing is not to think of one as better than the other, but to understand what fits your lifestyle.

For a family kitchen, milk is not just one product. It is part of many small everyday habits. A cup of tea in the morning. A glass of milk for a child. A bowl of cereal before school. A quick milkshake in the evening. A homemade sweet during a festival.

Choosing the right type simply makes those everyday moments easier.

The post Understanding the Different Types of Milk appeared first on Keventer Agro Limited.

But monsoon has its own way of making dessert cravings stronger.

The weather cools slightly, the sky stays grey, and suddenly people want something indulgent after a meal or during an evening outing. It may not be the same kind of heat-driven craving as summer, but it is still very real.

During monsoon, ice cream becomes less about cooling down and more about mood.

A rich scoop after dinner. A fruity sundae during a café-style break. A dessert shared after getting caught in the rain. These are the kinds of moments where Cream & Fudge fits in naturally.

The appeal is variety.

Some days call for chocolate. Something rich, smooth and slightly indulgent. Mocha Fudge Temptation works well for that kind of craving, especially when you want dessert to feel a little deeper and more comforting.

Some days need something familiar.

Rocky Road brings chocolate, marshmallows and crunch together in a way that feels classic without being boring. It is the kind of flavour that works when you do not want to experiment too much, but still want something satisfying.

Then there are days when the rain makes you want something brighter.

The Strawberry Mango Duet Sundae gives that lighter, fruitier feeling. It still feels like dessert, but with a refreshing lift that works well even when the weather feels heavy.

That is what makes Cream & Fudge interesting during monsoon.

The season may change, but cravings do not disappear. They simply shift. People may not want ice cream only to beat the heat. They may want it after a movie, during a mall visit, after dinner, or while spending time with friends.

Monsoon also makes indoor dessert moments more appealing.

People visit cafés, restaurants and dessert places to sit longer, talk more and take a break from the rain outside. A scoop of ice cream becomes part of that pause.

Cream & Fudge gives people a way to enjoy the season differently.

Not as a summer escape, but as a monsoon dessert moment: rich when you want comfort, fruity when you want freshness, and indulgent when the day calls for something sweet.

The post Monsoon and Ice Creams: Why Cream & Fudge Still Feels Right appeared first on Keventer Agro Limited.

It may seem like just another number on the label, but it tells you a lot about the milk you are buying. From the richness of your morning tea to the texture of homemade desserts, fat percentage plays an important role in how milk tastes, feels and performs in everyday use.

In simple terms, Fat % means the amount of milk fat naturally present in milk.

Milk contains fat along with protein, lactose, vitamins, minerals and water. The fat content gives milk its creamy texture, rich flavour and smooth mouthfeel, making it an important part of the overall dairy experience.

Different fat percentages create different experiences. Milk with a higher fat content usually tastes richer and feels creamier, while milk with a lower fat content feels lighter. The right choice depends on taste preference, dietary needs and daily usage.

For example, milk used for tea and coffee needs to blend well and give the beverage body. Milk used for desserts like kheer, payesh, custard or homemade sweets often benefits from a richer texture. For everyday drinking, families may choose milk based on what suits their routine best.

Along with SNF, which means Solids-Not-Fat, Fat % is one of the key measures used to classify milk. Fat % refers to milk fat, while SNF includes protein, lactose, minerals and other non-fat milk solids. Together, they help indicate the overall composition and quality of milk.

Fat percentage also affects cooking results. Milk with the right fat balance can improve the texture of beverages, desserts, sauces, soups and many home recipes. It helps create smoothness, flavour and consistency.

At Keventer Metro Dairy, milk is made for everyday family use. Whether it is poured into morning tea, added to breakfast cereal, blended into smoothies or cooked into traditional recipes, the focus remains on freshness, consistency and dependable quality.

The next time you see Fat % on a milk packet, you will know it is not just a number. It is a simple guide to the milk’s richness, taste, texture and everyday usability.

Frequently Asked Questions

What does Fat % mean in milk?

Fat % means the percentage of milk fat present in milk. It helps indicate how rich and creamy the milk is.

What is the difference between Fat % and SNF in milk?

Fat % refers to milk fat. SNF refers to Solids-Not-Fat, which includes protein, lactose, minerals and other non-fat milk solids.

Does milk fat affect taste?

Yes. Milk fat contributes to richness, creaminess and mouthfeel, which can affect how milk tastes and feels.

The post What Does Fat % Mean in Milk? Why It Matters in Everyday Dairy appeared first on Keventer Agro Limited.

For most people, it is just another technical term. We know about milk fat, but SNF often goes unnoticed. Yet, it is one of the most important factors that determine the quality and nutritional value of the milk we drink every day.

The full form of SNF is Solids-Not-Fat. Simply put, it refers to everything naturally present in milk except the fat and water. This includes proteins, lactose, minerals such as calcium and phosphorus, and several essential nutrients that make milk wholesome.

Think of milk as having two important parts. One is the milk fat that gives it richness and creaminess. The other is SNF, which contributes to its nutrition, natural body and balanced taste. Together, these two components define the overall quality of milk.

This is why dairy experts pay close attention to both fat and SNF. Whether milk is being enjoyed as a glass of fresh milk, poured into tea or coffee, added to breakfast cereal or used to prepare desserts like kheer and custard, the right balance of milk fat and SNF helps deliver the consistency people expect.

Many people also wonder whether a higher SNF value is a good thing. In general, good SNF levels indicate that milk contains the natural proteins, minerals and lactose that contribute to its nutritional profile. While the required SNF percentage varies depending on the type of milk, it remains one of the key quality parameters followed across the dairy industry.

That is why you will often see both fat and SNF printed on milk packaging. These values help consumers understand the composition of the milk they are buying and ensure that it meets established quality standards.

For families, however, the science behind SNF translates into something much simpler. It means milk that tastes consistent, works well in everyday recipes and provides the natural goodness people expect from dairy. Whether it is a morning cup of tea, a nutritious breakfast, an evening glass of milk or a favourite homemade dessert, both milk fat and SNF quietly play their part.

At Keventer Metro Dairy, quality begins with carefully processed milk that is made for everyday use. Freshness, consistency and nutrition remain at the heart of every pack, so families can enjoy milk with confidence every day.

The next time you notice the letters SNF on a milk packet, you will know they are much more than a technical abbreviation. They represent an important part of what makes milk nutritious, wholesome and suitable for everyday life.

Frequently Asked Questions

What is the full form of SNF in milk?

SNF stands for Solids-Not-Fat, which includes the proteins, lactose, minerals and other natural nutrients present in milk apart from fat.

Why is SNF important in milk?

SNF contributes to the nutritional quality, taste and consistency of milk, making it an important measure of overall milk quality.

Is SNF different from milk fat?

Yes. Milk fat provides richness and creaminess, while SNF contains the non-fat nutrients that support the nutritional value of milk.

The post What is SNF in Milk? Why It Matters More Than You Think appeared first on Keventer Agro Limited.

Maybe it is the way you hold it. Maybe it is the creamy top, the crisp cone, and the slow bite from start to finish. It has a charm that feels familiar every time.

Keventer Metro Konez brings back that classic cone experience.

It is creamy, indulgent and satisfying in the way a good ice cream cone should be. You do not need a special occasion for it. It works after dinner, during an evening break, or whenever you want a dessert that feels a little more fun than a regular cup.

There is also something playful about a cone.

You start from the top, take your time with the creamy ice cream, and then slowly reach the crunchy cone. Every bite feels slightly different. The ice cream gives you smoothness, while the cone adds that light crispness that makes the experience complete.

That is why cones have stayed popular for so long.

They are simple, but never boring. They feel nostalgic, but still work perfectly for everyday treat moments. Children enjoy them because they feel fun. Adults enjoy them because they bring back that old-school ice cream feeling without needing anything extra.

Keventer Metro Konez is available in 110ml, 80ml and 40ml, so it fits different moods easily. A larger cone when you want to enjoy dessert slowly. A smaller one when you just want a quick sweet break.

It is the kind of treat that works after school, after dinner, during a family evening, or even when someone opens the freezer looking for “something sweet.”

Simple, creamy and familiar, Keventer Metro Konez keeps the joy of a classic ice cream cone alive.

The post The Classic Joy of Keventer Metro Konez appeared first on Keventer Agro Limited.

The cup feels warmer. The café feels quieter. Even a short break feels slower than usual.

During monsoon, people do not always visit a café only for coffee. Sometimes they come in to pause. To wait for the rain to slow down. To sit for a while before getting back to the day.

Coffee World fits into that mood naturally.

A hot coffeeon a rainy day has its own comfort. It works when you want a quick reset, a calm corner or a conversation that does not need to end too soon.

Different coffees suit different rainy-day moods.

A cappuccino feels warm and familiar. It is the kind of cup you choose when the weather outside is grey and slow.

A latte feels smoother and softer. It works well when you want to sit for longer and take your time.

A mocha adds a little indulgence. Coffee and chocolate together feel just right when the rain makes the day feel slower.

Some people prefer a stronger cup. Something bold, direct and useful when the weather makes everything feel sleepy.

That is what makes coffee interesting during the monsoon. It is not only about caffeine. It is about the mood around it.

A warm cup. Wet streets outside. A table by the window. A little time to breathe.

Coffee World makes those rainy-day coffee moments feel easy, familiar and worth stepping in for.

The post Finding Your Monsoon Coffee Mood at Coffee World appeared first on Keventer Agro Limited.

They are not loud. They do not need too much dressing up. A hot plate, a good dip and a squeeze of lemon are usually enough.

That is what makes them such a good evening snack.

Eatsy Fish Finger gives you the crisp coating first, followed by soft, flavourful fish inside. The bite feels light, but still satisfying. It is the kind of snack that works well when you want something savoury without making the plate too heavy.

It also has that tea-time quality.

A few fish fingers on the side, a cup of tea or coffee, maybe some kasundi, mayo or tartar-style dip. It feels simple, but complete. Especially on slower evenings when you want something warm and crisp without turning it into a full meal.

Making fish fingers at home also helps the texture stay right.

Seafood snacks taste best when they are served hot. With Eatsy Fish Finger, you can cook them when everyone is ready, bring them straight to the table and enjoy them while the coating still has that crunch.

They are easy to serve for guests too.

No long prep. No complicated plating. Just a quick seafood snack that feels a little more special than the usual evening options.

Eatsy Fish Finger keeps the experience clean and familiar(change adj to food related): crisp outside, soft fish inside, and just enough flavour to make snack time feel better.

The post Fish Fingers for Evenings That Need Something Crisp appeared first on Keventer Agro Limited.

That is what makes a Cream & Fudge Creation different from a regular scoop.

A Cream & Fudge Creation is a customised ice cream dessert made by combining ice cream with your choice of toppings, sauces and mix-ins. Everything comes together fresh, giving you a dessert that feels richer, fresher and more personal.

The experience starts with your favourite ice cream base.

Then come the mix-ins.

You can add brownies, cookies, chocolate chips, nuts, fruits, sauces, fudge, caramel or other toppings. Everything is blended together so the flavours and textures come together in every bite.

That is the fun of it.

It is not just one scoop in one flavour. It is your own combination, made fresh in front of you.

A regular ice cream gives you a fixed taste.

A Cream & Fudge Creation gives you layers.

You get the creaminess of ice cream, the crunch of toppings, the sweetness of sauces and the surprise of mix-ins. Every spoonful feels slightly different, which makes the dessert more exciting.

It is also a very visual experience. Watching the ice cream being mixed and prepared adds to the fun. The dessert feels crafted, not just served.

That is why Cream & Fudge Creations work so well for people who like their desserts made their way.

Some may choose chocolate ice cream with brownie and fudge.

Some may prefer vanilla with fruits and nuts.

Some may go for cookies, caramel and chocolate chips.

Every combination creates a different dessert mood.

At Cream & Fudge, a Cream & Fudge Creation is about choice, freshness and indulgence.

You choose the base.

You choose the toppings.

You choose the flavour story.

Then it all comes together into a dessert made just for you.

That is what makes it more than just ice cream. It becomes a personalised dessert experience, made fresh for your craving.

The post What Makes a Cream & Fudge Creation So Special? appeared first on Keventer Agro Limited.

It starts the morning in a cup of tea or coffee. It goes into breakfast cereal, smoothies and porridge. It is used in cooking, baking, desserts, sweets and evening drinks. For families, milk is not just another product in the kitchen. It is something that gets used again and again throughout the day.

That is why having good-quality milk available every day matters.

Keventer Metro Dairy Cow Milk is made for families that rely on fresh milk as a part of their daily routine. Carefully processed and packed to maintain quality and freshness, it supports a wide range of everyday uses across the household.

A morning cup of tea feels complete with milk. Coffee gets its smooth texture from it. Breakfast becomes more wholesome when milk is added to cereal, oats or smoothies. Throughout the day, it finds its place in recipes, snacks and beverages that families enjoy together.

Its versatility is one of its biggest strengths.

Keventer Metro Dairy Cow Milk can be used in traditional favourites such as kheer, payesh, custard and homemade sweets. It also works well in milkshakes, smoothies, desserts, sauces, soups and a variety of everyday cooking preparations. Whether the recipe is traditional or modern, milk remains an important ingredient.

For growing children, it is a regular part of daily nutrition.

For working professionals, it helps create quick and convenient meals.

For home kitchens, it is an ingredient that supports countless recipes.

For families, it is a trusted staple that is always in demand.

Fresh milk is not simply about nutrition. It is also about comfort, familiarity and the small routines that bring people together every day.

Keventer Metro Dairy Cow Milk is designed to support those moments with the freshness, quality and consistency that households look for in their daily milk.

Good milk is not something you should have to think twice about.

With Keventer Metro Dairy Cow Milk, it is ready for every cup, every recipe and every family moment.

The post Good Milk, Ready When You Need It appeared first on Keventer Agro Limited.