Adhering to the corporate vision & mission of achieving overall excellence, the entire Keventer team is committed to creating a society that enjoys equal opportunities of mental and physical well-being and an environment that exudes vigour and prosperity. To ensure the implementation of these ambitions, the Keventer Group has embarked on a journey of continuous improvement through a range of CSR initiatives.
Some of these significant CSR endeavours of Keventer Group are the following:
It is so that one day while Mr. M K Jalan, our Chairman was on his way back home in a rainy evening, he found certain street children fighting over a piece of bread to survive.
He was so moved by their act that immediately he took a decision to arrange a fabulous lunch for the children who belonged to this downtrodden section. The venue selected was at our Keventer Rishra site office, where the turn out was almost hundred.
After the sumptuous lunch was over there was a photo Session at the venue where in Mrs SP Jalan, stood beside these children and patiently posed with them.
Such philanthropic acts of charity show yet another humanitarian facets of Keventer as an organisation, under the able guidance of Mr.& Mrs. Chairman.
Keventer strongly believes that education is vital for both personal and societal development. In this direction, the Company has been regularly distributing cycles to underprivileged school girls to make sure they can reach their schools easily.
The Company's contribution towards infrastructure development includes installation of Street Lights along the Barasat Road.
Ensuring a healthy community, Keventer has been a proud sponsor of the State Yoga Competition in Barasat. This competition was organized with the objective of encouraging youth to come forward and showcase their Yoga skills. Selection of all the national nominees was held at the Barasat Rabindra Bhawan on 13th-14th August, 2011.
On April 22, 2011, Jet Airways operated a flight for unprivileged and special children in Kolkata called 'Flight of Fantasy'. Keventer Agro experienced great joy in serving these little passengers onboard its range of specially designed sweets and beverage hampers.
The famous Keventer Cup, one of the most prominent inter-school football tournaments, is a fine example of Keventer's patronage to sports in India. The tournament is a noble cause initiated by the Debanjan Sen Foundation and is supported by the star-studded Football Players' Association of India.
Another sports initiative supported by Keventer has been the National Ranking Table Tennis Championship 2011 (East Zone), where the Company distributed energy drinks among the young table tennis participants.
Keventer Group is a proud patron of art and culture. In addition to joining hands with Alliance Francaise du Bengale to bring the World Music Day Concert live to Kolkata and encourage musicians to celebrate the same, the Group has been regularly supporting various cultural events and talent hunts across the nation.
Keventer's eco-initiatives include its participation in 'Borsho Boron & Borsha Mongal' - an event organized by the Calcutta Police Sergeants' Institute to support environment conservation in 2011. Keventer sponsored the 'Maintainance of a sapling' initiative of the event.