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Flashback
The odyssey of bestowing goodness to people’s life had begun. Landmarks remained untouched and dreams were waiting to be discovered. This beckoning saw them to their subsequent realization. In 1984 Edward Keventer Ltd – a 101 year old establishment was bought over by MKJ. The venture had sailed and was geared to encounter the tides of competition. Edward Keventer Ltd. Became Keventer Agro Ltd. The wheels of change had started to churn.
Agro
With creditable beginnings and a pristine canvas to create meritorious impressions, the Keventer Group set to work. With the essentials in place, the group entered into a franchisee agreement with the food and beverage giant – PARLE to manufacture, package, distribute and market its well known brands. In no time, it earned the coronet of being the first to introduce the aseptic packing in beverage category.
Dairy
By now, Keventer Agro Ltd. had amassed for it self accolades from far and wide. Their expectations in the Agro industry stirred a desire to venture out into the Dairy sector and repeat history.
Thus was born Metro Dairy in the year 1994. India’s first dairy project in public private partnership, it emerged as the market leader in the category leaving behind acclaimed dairy names. A three- way joint venture was signed between West Bengal Milk Federation, Keventer and NDDB, forming ‘Benmilk Keventer Ltd’ to enhance milk supply in Kolkata.
Fresh
The strides of the Retail Industry has been colossal. This time round, the Eastern Part of India has kept step with this phenomenal growth. Keventer Fresh Ltd. (KFL), a company promoted by Keventer Group, has set up a Post Harvest Processing and Packaging Center for Horticulture produce with state-of-the-art technology for sorting, grading and packaging of fruits and vegetables and various other food items.
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