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Code of Conduct

THE FIRST AND BEST VICTORY IS TO CONQUER SELF: PLATO

Keventer has earned the goodwill, respect and trust of millions of people over the years. This reputation is indeed an asset. An asset as precious and as real as our brands. For us the first parameter of being successful is the absolute satisfaction of our consumers. Our priority is to take care of our consumers, stakeholders, business partners, employees, dealers, the society and the world in which we survive.

People whose lives we influence have high expectations from us. In order to meet these high expectations we need to follow a standard behaviour. These principles are practical in our day-to-day lives and everyone associated with Keventer must follow these in spirit as well as in letter.

HUMAN RIGHTS

We conduct all our operations with absolute integrity, honesty, transparency and respect for all individuals and their rights.

THE LAW

All our operations are in compliance with the law and adhere to the Government rules and regulations.

PRODUCTS

We exist because our products exist.
Our sole objective is to improve quality and to continue to add value to our products. We understand that nothing is perfect and there will always be room for making the best product or service better.

CONSUMER

Keventer will pre-empt the consumer’s needs. Even the latent ones and give the consumer a product that surpasses the consumer’s best expectations. We will not merely go by what the consumer says or what we feel. We will go by what they think they need even before they need it.

EMPLOYEES

We believe in creating a work culture where the employees have mutual trust and respect for each other. A healthy work environment leads to better productivity. We also strive to optimize and enhance the skills and talents of our employees to ensure their personal growth.
Each individual associated with Keventer must take pride in representing the Company.

FINANCIAL

We have in the past made good profits and gave good returns to our shareholders. While we will continue to aim to do that, we will not do so at the cost of compromising product quality.
We will reserve a fair share of our profits towards developmental activity within the company.

THE ENVIRONMENT

Keventer will make all attempts to promote environment care and will ensure nature friendly practices in all its operations.

INNOVATION

We will strive to integrate and synergise every new product and every new venture with our enterprise.

MARKETS

Keventer will build and nurture the markets that Keventer operates in and nurture them well irrespective of the size of the market.
We will diversify qualitatively and not only quantitatively.

COMMUNITY CARE

We will strive to continue to be known as responsible corporate citizen by serving the society with utmost integrity and diligence.